Choose a location in St. Louis unfamiliar to you and recreate the environment, feeling, and tone of the location as an object.
I visited the market on a busy Saturday morning to learn what the environment was like, and talked to some of the vendors to learn their stories.
The market was a collage of vendors and products and stories, each of which stood out on their own, but which all came together in a cohesive, welcoming market. This theme appeared in my design through the panels: each rectangle could be seen as it's own design, but the piece folded out into a cohesive poster.
Each customer walked their own route, experiencing the market in a unique way. This is shown in the way the book can be opened and re-folded in multiple different ways and orders — none of which is inherently correct.